the Krishnas came up with a better idea: They would approach a target traveler and press a flower into his hands or pin a flower to his jacket. If the target refused the flower and tried to give it back, the Krishna would demur and say, “It is our gift to you.”

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the Krishnas came up with a better idea: They would approach a target traveler and press a flower into his hands or pin a flower to his jacket. If the target refused the flower and tried to give it back, the Krishna would demur and say, “It is our gift to you.” Only then would the Krishna ask for a donation.

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Once you take the gift, no matter how small, the process starts. You will feel the urge to give something back, even if it’s only, at first, your attention, your willingness to listen, your sympathy for the giver.

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Your behavior changes, but, thanks to blind spots and self-justification, your view of your intellectual and professional integrity remains the same.

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However, just as it takes mental effort to maintain a prejudice despite conflicting information, it also takes mental effort to suppress those negative feelings. Social psychologists Chris Crandall and Amy Eshelman, reviewing the huge research literature on prejudice, found that whenever people are emotionally depleted—when they are sleepy, frustrated, angry, anxious, drunk, or stressed—they become more willing to express their real prejudices toward another group.

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Translation: “It wasn’t me, it was the booze.” Nice try, but the evidence shows clearly that while inebriation makes it easier for people to reveal their prejudices, it doesn’t put those attitudes in their minds.

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“I dislike those people” collides with an equally strong conviction that it is morally or socially wrong to say so. People who feel this dissonance, Crandall and Eshelman suggest, will eagerly reach for any self-justification that allows them to express their true beliefs yet continue to feel that they are moral and good.

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Participants successfully control their negative feelings under normal conditions, but as soon as they become angry or frustrated or when their self-esteem wobbles, they express their prejudice directly because now they can justify

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Participants successfully control their negative feelings under normal conditions, but as soon as they become angry or frustrated or when their self-esteem wobbles, they express their prejudice directly because now they can justify it:

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Participants successfully control their negative feelings under normal conditions, but as soon as they become angry or frustrated or when their self-esteem wobbles, they express their prejudice directly because now they can justify it: “I’m not a bad or prejudiced person, but, hey—he insulted me!”

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And why don’t we like them? Because they are competing with us for jobs in a tough job market. Because their presence makes us doubt that ours is the one true religion. Because we want to preserve our positions of status, power, and privilege. Because our country is waging war against them. Because we are uncomfortable with their customs, especially their sexual customs, those promiscuous perverts. Because they refuse to assimilate into our culture. Because they are trying too hard to assimilate into our culture. Because we need to feel we are better than somebody.

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“people who turn their backs on reality are soon set straight by the mockery and criticism of those around them, which makes them aware they have lost credibility

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We need a few trusted naysayers in our lives, critics who are willing to puncture our protective bubble of self-justifications and yank us back to reality if we veer too far off.

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Abraham Lincoln was one of the rare presidents who understood the importance of surrounding himself with people willing to disagree with him.

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as we tell our stories, add details and omit inconvenient facts; we give the tale a small, self-enhancing spin. That spin goes over so well that the next time we add a slightly more dramatic embellishment; we justify that little white lie as making the story better and clearer.

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All of us, as we tell our stories, add details and omit inconvenient facts; we give the tale a small, self-enhancing spin. That spin goes over so well that the next time we add a slightly more dramatic embellishment; we justify that little white lie as making the story better and clearer.

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The daily, dissonance-reducing distortions of memory help us make sense of the world and our place in it, protecting our decisions and beliefs.

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three important things about memory: how disorienting it is to realize that a vivid memory, one full of emotion and detail, is indisputably wrong; how even being absolutely, positively sure a memory is accurate does not mean that it is; and how errors in memory support

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three important things about memory: how disorienting it is to realize that a vivid memory, one full of emotion and detail, is indisputably wrong; how even being absolutely, positively sure a memory is accurate does not mean that it is; and how errors in memory support our current feelings and beliefs.

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Parent blaming is a popular and convenient form of self-justification because it allows people to live less uncomfortably with their regrets and imperfections.

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