We are all capable of believing things which we know to be untrue, and then, when we are finally proved wrong, impudently twisting the facts so as to show that we were right.

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most of us find it difficult if not impossible to say “I was wrong; I made a terrible mistake.” The higher the stakes—emotional, financial, moral—the greater the difficulty.

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We look at the behavior of politicians with amusement or alarm or horror, but what they do is no different in kind, though certainly in consequence, from what most of us have done at one time or another in our private lives.

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We stay in a deadening job way too long because we look for all the reasons to justify staying and are unable to clearly assess the benefits of leaving.

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Obviously, people will lie or invent fanciful stories to duck the fury of a lover, parent, or employer; to keep from being sued or sent to prison; to avoid losing face; to avoid losing a job; to stay in power.

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self-justification is more powerful and more dangerous than the explicit lie. It allows people to convince themselves that what they did was the best thing they could have done. In fact, come to think of it, it was the right thing. “There was nothing else I could have done.” “Actually, it was a brilliant solution to the problem.” “I was doing the best for the nation.” “Those bastards deserved what they got.” “I’m entitled.”

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We know we did something wrong, but gradually we begin to think it wasn’t all our fault, and after all, the situation was complex

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Self-justification has costs and benefits. By itself, it’s not necessarily a bad thing. It lets us sleep at night. Without it, we would prolong the awful pangs of embarrassment. We would torture ourselves with regret over the road not taken or over how badly we navigated the road we did take. We would agonize in the aftermath of almost every decision: Did we do the right thing, marry the right person, buy the right house, choose the best car, enter the right career?

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Yet mindless self-justification, like quicksand, can draw us deeper into disaster. It blocks our ability to even see our errors, let alone correct them. It distorts reality, keeping us from getting all the information we need and assessing issues clearly. It prolongs and widens rifts between lovers, friends, and nations. It keeps us from letting go of unhealthy habits. It permits the guilty to avoid taking responsibility for their deeds.

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We are forever being told that we should learn from our mistakes, but how can we learn unless we first admit that we made those mistakes?

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we are creatures who spend our lives trying to convince ourselves that our existence is not absurd.

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if a person voluntarily goes through a difficult or painful experience in order to attain some goal or object, that goal or object becomes more attractive.

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If, on your way to join a discussion group, a flowerpot fell from the open window of an apartment building and hit you on the head, you would not like that discussion group any better. But if you volunteered to get hit on the head by a flowerpot to become a member of the group, you would definitely like the group more. Believing

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I will look at any additional evidence to confirm the opinion to which I have already come. —Lord Molson, twentieth-century British politician

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The confirmation bias is especially glaring in matters of political observation; we see only the positive attributes of our side and the negative attributes of theirs.

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the need for consonance that when people are forced to look at disconfirming evidence, they will find a way to criticize, distort, or dismiss it so that they can maintain or even strengthen their existing belief. This mental contortion is called the “confirmation bias.”

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even reading information that goes against your point of view can make you all the more convinced you are right.

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Once we are invested in a belief and have justified its wisdom, changing our minds is literally hard work.

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The more costly a decision in terms of time, money, effort, or inconvenience and the more irrevocable its consequences, the greater the dissonance and the greater the need to reduce it by overemphasizing the good things about the choice made.

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when you are about to make a big purchase or an important decision—which car or computer to buy, whether to undergo plastic surgery, or whether to sign up for a costly self-help program—don’t ask someone who has just done it. That person will be highly motivated to convince you that it is the right thing to do.

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