Whereas money has relative value ($100 to a college student is a lot, $100 to a millionaire is a little), time and effort have an absolute value. No matter how rich or poor someone is, or where or when they are born, we all have 24 hours in a day and 365 days in a year. If someone is willing to give us something of which they have a fixed and finite amount, a completely nonredeemable commodity, we perceive greater value.

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when we talk to someone while reading our e-mails or sit in a meeting with one eye on our phone. We may be hearing all that is said, but the person speaking will not feel we are listening, and an opportunity to build trust—or be seen as a leader who cares—is squandered.

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What produces loyalty, that irrational willingness to commit to the organization even when offered more money elsewhere, is the feeling that the leaders of the company would be willing, when it matters, to sacrifice their time and energy to help us.

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What produces loyalty, that irrational willingness to commit to the organization even when offered more money elsewhere, is the feeling that the leaders of the company would be willing, when it matters, to sacrifice their time and energy to help us. We will judge a boss who spends time after hours to help us as more valuable than a boss who simply gives us a bonus when we hit a target.

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“You can easily judge the character of a man by how he treats those who can do nothing for him.”

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And that’s what the best leaders do. They share what they know, ask knowledgeable people for help performing their duties and make introductions to create new relationships within their networks. Poor leaders hoard these things, falsely believing it is their intelligence, rank or relationships that make them valuable.

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“Leaders are to provide direction and intent and allow others to figure out what to do and how to get there.”

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taking responsibility for one’s actions must happen at the time you perform your actions, not at the time you get caught.”

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When we suspect the leaders of a company are saying things to make themselves or the company look better than they are or to avoid humiliation or accountability, our trust in them falters.

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Leadership comes from telling us not what we want to hear, but rather what we need to hear. To be a true leader, to engender deep trust and loyalty, starts with telling the truth.

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We do not trust someone after they tell us just one thing, even if it is the truth. Trust evolves once we have enough evidence to satisfy our brain that a person or an organization is, indeed, an honest broker.

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The most common display of a lack of integrity in the business world is when a leader of an organization says what others want to hear and not the truth.

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Integrity is not about being honest when we agree with each other; it is also about being honest when we disagree or, even more important, when we make mistakes or missteps.

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Building trust requires nothing more than telling the truth.

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Every single one of us should look at our managers or the leaders of the companies we work for and ask ourselves, “Would I want to be in a foxhole with you?”

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We expect that both people and companies will make mistakes and dumb choices. We’re perfectly at peace with that. Making all the right decisions is not what engenders trust between people or between people and organizations. Being honest does. And being honest is exactly what Bank of America did not do when they decided to squash the idea of adding the fee. Bank of America first discussed the fee idea exclusively within business circles, and at the time, they were clear and direct about their motivations and intentions. They, among other banks, were very vocal in their opposition to the Dodd-Frank Act, which put limits on how banks could charge fees following the financial crisis. “The economics of offering a debit card have changed with recent regulations,” a Bank of America spokeswoman said. It was widely reported and undisputed what these new fees were designed to do: to

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We expect that both people and companies will make mistakes and dumb choices.

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All leaders, in order to truly lead, need to walk the halls and spend time with the people they serve,

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If members of Congress don’t spend any time together, if they don’t get to know each other and the people they represent, the flow of the social chemicals is limited and the drive to raise money and win elections makes dopamine their primary incentive.

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There is something about getting together out of context that makes us more open to getting to know someone.

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