people who wear phony couture clothing actually don’t feel the same burst of pride or status as those who wear the real thing. Faking it, it turns out, makes us feel phony, as if we are cheating. Status is biological, we have to earn it to feel it.

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Even though we can indeed raise our status with material goods, the feeling doesn’t last. There is no social relationship

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Even though we can indeed raise our status with material goods, the feeling doesn’t last. There is no social relationship associated with that burst of serotonin.

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To find a lasting sense of pride, there must be a mentor/parent/boss/coach/leader relationship to back it up.

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Because when the group faces a threat from the outside, we expect the leader, who really is stronger, better fed and oozing with confidence from all the serotonin in their body, to be the first one to rush toward the danger to protect the rest of us.

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when the group faces a threat from the outside, we expect the leader, who really is stronger, better fed and oozing with confidence from all the serotonin in their body, to be the first one to rush toward the danger to protect the rest of us.

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Unless someone is willing to make personal sacrifices for the good of others to earn their place in the hierarchy, they aren’t really “alpha material.” Simply acting the part is not enough.

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Leadership is the choice to serve others with or without any formal rank.

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It’s okay for leaders to enjoy all the perks afforded to them. However, they must be willing to give up those perks when it matters.

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Leaders are the ones who are willing to give up something of their own for us. Their time, their energy, their money, maybe even the food off their plate. When it matters, leaders choose to eat last.

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“All the perks, all the benefits and advantages you may get for the rank or position you hold, they aren’t meant for you. They are meant for the role you fill.

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Our ability to work hard and muscle through hard labor is thanks to endorphins. Our ability to set goals, focus and get things done comes from the incentivizing powers of dopamine. It feels good to make progress, and so we do.

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Serotonin is responsible for the pride we feel when those we care for achieve great things or when we make proud the people who take care of us. Serotonin helps to ensure we look out for those who follow us and do right by those who lead us. And the mysterious power of oxytocin helps us form bonds of love and trust. It helps us form relationships so strong we can make decisions with complete confidence that those who care about us will stand by our side.

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We know that if we need help or support the people who care about us will be there for us, no matter what. Oxytocin keeps us healthy. It opens our minds. It biologically makes us better problem solvers. Without oxytocin, we would only ever make short-term progress.

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The selfish chemicals, endorphins and dopamine, give us short-term rewards to which we can, under the right conditions, become addicted.

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The selfish chemicals, endorphins and dopamine, give us short-term rewards to which we can, under the right conditions, become addicted. The selfless chemicals, serotonin and oxytocin, take time to build up in our systems before we can enjoy their full benefits.

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We cannot motivate others, per se. Our motivation is determined by the chemical incentives inside every one of us. Any motivation we have is a function of our desire to repeat behaviors that make us feel good or avoid stress or pain. The only thing we can do is create environments in which the right chemicals are released for the right reasons. And if we get the environment right, if we create organizational cultures that work to the natural inclinations of the human animal, the result will be an entire group of self-motivated people.

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Dopamine simply does not help us create things that are built to last.

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We don’t just trust people to obey the rules, we also trust that they know when to break them.

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We don’t just trust people to obey the rules, we also trust that they know when to break them. The rules are there for normal operations.

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