Entrepreneurial Leadership
by Peterson, Joel · 264 highlights
entrepreneurial leaders negotiate with the big picture in mind. How you treat counterparties during a negotiation affects not only the outcomes of the immediate transaction but, more importantly, your reputation and future opportunities—in short, your personal brand.
your goal is to bring your negotiating partners to their senses, not to their knees.
Think of negotiation as a conversation—one in which you’re <You have reached the clipping limit for this item>
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