tick, how they process information and choose to accomplish certain tasks, what motivates them and why.

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To lead others, you must understand People—how they tick, how they process information and choose to accomplish certain tasks, what motivates them and why.

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more than 85 percent of your actions and behaviors.1 In a contest between your ā€œI Thinkā€ and ā€œI Feel,ā€ your emotions win the day.

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emotions influence more than 85 percent of your actions and behaviors.1 In a contest between your ā€œI Thinkā€ and ā€œI Feel,ā€ your emotions win the day.

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Everything in your life—the quality of your personal relationships, what you allow yourself to achieve, your financial success—finds its genesis in the ā€œI Amā€ dimension.

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