Where should CEOs focus their attention? On those select areas where our unique skills, experience, reputation, and authority can have the biggest impact on the long-term success or our endeavors.

Page 11 · Location 109-111

the more decisions we have to make over the course of a day, the worse decisions we make at the end of the day.

Page 13 · Location 130-131

Being the CEO of an enterprise shouldn’t be like being a catcher on a baseball team. Not everything that happens in the company should pass through your inbox.

Page 14 · Location 149-150

The decisions the CEO should make are those that only he has the ability, information, and vision to make. In other words, if a decision can be made by others, it should be.

Page 14 · Location 153-154

I messed up a lot. With each failure, I tried to stand up stronger.

Page 16 · Location 188-188

“A CEO focuses on only three things. He sets the overall vision and strategy of the company and communicates it to all stakeholders. He recruits, hires, and retains the very best talent for the company. He makes sure there is always enough cash in the bank.”

Page 19 · Location 211-213

Culture. People. Numbers. Properly focused, a CEO does these three things and nothing else. Every task of every day should relate directly to improving one of the pillars of this Trinity. Everything that distracts from the Trinity should be delegated to someone

Page 19 · Location 213-215

Being the CEO is hard; it’s three times as hard as the next-hardest job in the organization.

Page 19 · Location 222-222

A good CEO takes the credit for nothing and the blame for everything.

Page 19 · Location 222-223

Every CEO makes decisions. It’s central to the job description. What’s most important is to make decisions with intent; decisions that matter; decisions whose outcomes have a positive effect on your Culture, People, and Numbers—decisions that propel your business forward.

Page 20 · Location 237-240

For leaders, self-awareness is the foundation of self-management and decision-making. The Roman Emperor Marcus Aurelius was perhaps

Page 22 · Location 263-264

For leaders, self-awareness is the foundation of self-management and decision-making.

Page 22 · Location 263-264

Introspection is one of the most effective ways for the CEO to gain self-awareness. Introspection requires us to examine our thoughts, feelings, and self-image with the goal of identifying what makes us tick. Introspection enables us not only to better understand our motivations but also to determine what is most deserving of our focus.

Page 22 · Location 260-263

The life you have today—effortless or challenging, energizing or enervating, profitable or bankrupt—is the outward manifestation of interior causes.

Page 35 · Location 267-268

The life you have today—effortless or challenging, energizing or enervating, profitable or bankrupt—is the outward manifestation of interior causes. These causes are embedded deep within your inner self, and you must discover the beliefs that sustain them. This process takes you deeper into your own psychology than most People ever go, and the results will be profoundly altering.

Page 35 · Location 267-270

see our own story than by any abstract, quantified, or even rational decision-making process. But how many of us ever stop to examine, deconstruct, and rewrite our personal stories? Only by doing so can we ever reach our own authentic selves and be confident in our own choices, choices that are focused on an end goal, directed with proper intent and authentically expressed. Ron knew that the choices we make form our behaviors,

Page 36 · Location 277-281

see our own story than by any abstract, quantified, or even rational decision-making process. But how many of us ever stop to examine, deconstruct, and rewrite our personal stories? Only by doing so can we ever reach our own authentic selves and be confident in our own choices, choices that are focused on an end goal, directed with proper intent and authentically expressed.

Page 36 · Location 277-280

Our life then is a summation of the choices we make, the behaviors they engender, and the consequences that result.

Page 38 · Location 281-282

it makes sense to focus not on the effects but on the causes that produce them.

Page 38 · Location 283-284

Taking that action means making a choice: do we live with things as they are, or do we commit body, mind, and soul to making them right?

Page 38 · Location 286-287